From time to time I post articles here with new ideas, insights, or information around how to build and grow a business that matters – using your expertise.
Everyone tells you you should be setting goals.
Choose a definite chief aim.
But does it work?
Is setting and pursuing goals the best way to achieve success?
I was reading Scott Adam’s book How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life recently.
Adams suggests there is a better path to success than setting and pursuing goals: systems.
if you are a solo or small business owner like a coach, consultant, or service provider, is leadership something you should be focusing on?
Or should you be spending time on more important things – like say marketing, sales, and delivery?
Leadership isn’t important for you … UNLESS you want to make a difference and impact, or you want to grow your business.
If you do, then leadership matters.
There are six reasons why you should care about leadership:
1. Leaders change the world
2. Leadership connects your head to your heart
3. If you have a purpose – you are a leader
4. Leaders attract followers
5. Leadership is the critical core of your business
6. Leadership is the highest ROI activity
I recently posted about how we can grow our business by choosing different and better marketing channels. The crux of the approach is to think carefully about your marketing channels in relation to what you have used and what other people use in your industry – and then add different marketing channels to your mix. […]