From time to time I post articles here with new ideas, insights, or information around how to build and grow a business that matters – using your expertise.

I recently posted about how we can grow our business by choosing different and better marketing channels. The crux of the approach is to think carefully about your marketing channels in relation to what you have used and what other people use in your industry – and then add different marketing channels to your mix. […]

If you own or run a business, or you do any marketing, you probably know how hard it can be to cut through and get attention in a competitive market. So how do some companies get their market raving about their product or service? Guy Kawasaki was the chief evangelist for Apple, back in the […]

  By Lauchlan Mackinnon, August 29th 2019. A Bit of Background … In my last post, Rethinking Ikigai: How To Find Work You Love And Make A Difference, I took a deep dive into examining a common vocational planning tool – the Ikigai diagram. I pointed out that the Ikigai model was created by taking […]